We are pleased to present the Milano Beauty Week 2025, which will take place in Milan from 17 to 21 September 2025: an excellent opportunity for industry players to promote the social, scientific and financial value of cosmetics.
The fourth edition of MBW is organised by Cosmetica Italia, together with Cosmoprof and Essence Cosmetica Italia.
In 2024, the Italian cosmetics industry reached €16.5 billion in turnover (+9.1%), with exports reaching €7.9 billion (+12%).
Italy is the fourth largest cosmetics exporter globally, with strong growth in both established and emerging markets, (including Australia)
Download the official ‘Milano Beauty Week’ app to follow and participate in the week of beauty and wellness culture and discover all the companies and boutiques that support the values of MBW.
The app and newsletter (which you can subscribe to via the MBW website) are designed to guide you through all the activities and experiences of the beauty week.
