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Italy is simply extraordinary: be IT

“Italy is simply extraordinary: be IT” is an international communication campaign in support of Made in Italy.

The campaign, launched in conjunction with the Italian Trade Agency (ITA) by the Ministry of Foreign Affairs and International Cooperation, promotes the internationalisation of Italian products and industries. The purpose is to relaunch Italy’s global image, attract resources and investments, and strengthen exports and tourism.

To find out more and discover the 6 key values associated with Italy, please visit the dedicated website


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